In Joe Ellickson’s words
We brought Lester in at a pivotal moment for our company. We’re a 20+ year SaaS business with a strong customer base, a cohesive leadership team, a significant amount of tech debt, and meaningful growth ahead of us. As we prepare to launch the next generation of our product, we knew we needed an outside perspective to evaluate our team structure, processes, and readiness for what’s next.
Lester delivered exactly that — and more.
He provided thoughtful, candid, and timely feedback that struck the right balance between strategic vision and practical execution. Some of his recommendations were things we could implement immediately, while others gave us a clear roadmap for phased improvements over time. He didn’t just speak in high-level concepts; he paired big-picture thinking with granular, actionable suggestions that are already making us more effective.
What stood out most was how well he listened. He took the time to understand perspectives across multiple stakeholders and synthesized that input into clear, grounded recommendations. In some cases, he introduced entirely new ways of thinking. In others, he gave us the validation we needed to move forward on decisions we had been hesitating on as a leadership team. That outside voice made a real difference in helping us prioritize and act with confidence.
Lester also wasn’t afraid to push us — appropriately. His recommendations nudged us out of our comfort zone, but in a way that felt practical and achievable, not overwhelming. Many of his insights were things we knew, deep down, we needed to address. Having his perspective helped accelerate alignment and adoption.
We’ve already reviewed and prioritized his recommendations and are actively working to put them into action. I’m excited about the impact this work will have on our next phase of growth, and I fully expect we’ll work with Lester again — whether for another focused sprint or in a longer-term strategic advisory role.
I’d highly recommend Lester to any growing company that wants honest insight, actionable guidance, and a partner who can bridge strategy and execution.
Joe EllicksonCEO of Omni~View